ASH & STONES Jewellery
“Inspired by the elements”
Ash & Stones creates big, bold and thoughtfully hand crafted jewellery inspired by the elements.
COMPLETED: OCTOBER 2022
PHOTOGRAPHY: ELEANOR JACKSON
overview:
Ash & Stones’ rebrand needed to reflect the raw, organic nature of its jewellery. To achieve this I combined an earthy, subdued colour scheme with natural textures and lightweight freeform shapes. I extended the design language across both digital assets and packaging to create a consistent look and feel.
Honing in on what drew inspiration for Ash & Stones jewellery and overall brand aesthetics, I let this take lead of the creative directions for the rebrand.
Intertwining the use of expressive mark makings with pencil, charcoal, and paint splatters I created free flowing lines, various imperfect shapes and textures that I could use within the digital design work.
To ensure brand consistency, I created expressive and rustic hand drawn illustrations for the brand. As well as textures, backgrounds, patterns that mirror the lightweight fluidity and freeform textures within Ash & Stones Jewellery.
For use across website, various platforms, collateral materials & packaging.
