overview:

I had the privilege of designing Cara’s first company logo in 2018 when she began her career as a wedding photographer. Since then, Cara Zagni Photography had evolved into a boho brand, with emphasis on authentic, playful styles. In 2020, Cara asked me to recreate her logo to better reflect her brand’s new identity.

For the logo I used a minimalistic hand-drawn design to draw upon her playful, boho style. Cara wanted to feature the moon to reflect a sense of feminism, which I incorporated into a camera lens, building a logo that is both symbolic and practical.

I also created custom illustrations for Cara to feature across her brand for design continuity.